e-Reserves

• Browse By Faculty
• Agriculture , Environment and Natural Resources Management
• Arts and Humanities
• Business Sciences
• Education
• Engineering and Geosciences
• Law
• Medicine and Health Sciences
• Science And Technology
• Social Sciences

ELECTRONIC RESERVES

Digital Marketing Management: A Handbook for the Current (or Future) CEO

• Author
• Zahay
• Debra

• Subjects
• Internet marketing
• Digital Marketing
• Search Engine Marketing
• E-mail Marketing
• Social Media Marketing
• Data Quality
• Database Management
• Marketing
• Sales promotions
• Economic conditions
• Business conditions
• Advertising
• Digital marketing

The book's target is the executive or middle manager who needs to understand how to incorporate digital marketing into their organization at a strategic level. The book demonstrates how to incorporate digital strategy into firm strategy, focusing on the Resource-Based view, the Value Chain and basic positioning. The book then...